Psychological tactics used on high conversion sites

While nothing happens until any visitor clicks the button, the purchasing rate of the visitors is quite low. Actions that lead to a purchase at the end with a claim to be able to have a free trial by registering on a site that requests contact information are considered as conversions. In a limited time and in urgent offers, those who enter the site make their purchases in line with their needs and psychologically affected by sales techniques. The psychology of man is based on his needs. However, research has been done as a neuroscience that tracks brain activity when the senses are engaged. According to this new research, it reveals the "tricks" that e-commerce businesses can use to encourage more transformation. There are 5 tactics that can easily affect this psychology. Color Psychology According to Kissmetrics, 85% of people buy a product because of its color while shopping, while 80% of people shop for the brand. Primary preference is for colors. The effect of colors has a huge impact on shopping. These colors should be catchy when creating CTA buttons while designing a website. When transferring the services it provides to an e-commerce site, colors should form an important part of the design. If a site is running a high-end limousine service, it must use the color black in its design to encourage it, or the same color applies to high-end consumer products such as Rolex or Cartier watches. Yellow color should be preferred in youth clothing businesses. Color Psychology Now consider the following color infographic Kissmetrics: How color purchases affect the infographic Those who have such infographic businesses should choose the appropriate color for their customer base. Announcements or promotions should also be orange or red, especially for sales. This also shows that orange and red are good colors to create urgency. Emotional Psychology There are some driving emotions in people's behavior - transformation tactics come in handy, considering that there may be a need for belonging, need, lack, pain relief, joy, excitement, sadness, love. Prevention Magazine - Its New Dance Fitness Videos Promotion Prevention Purple and pink tones and bright pink CTA button - “. it brings out the feeling of excitement. Here, as the operative word, the target customer is a woman, so attention should be paid to colors. Compare CTA o Basecamp with one used in a B2B promotion of a business project management app: Blue button A very simple design is realized in blue for emotional appeal on the numerous BTA buttons. Here the aim - to create "trust" and a project such as painkiller with a color, the desired goal is achieved. Settlement Psychology It is important to secure conversions with the placement of BTA buttons on websites. Play. Neuroscience states that the eyes draw attention to the middle of the page. That CTA button should be placed. Most importantly, if there is more than one CTA button, one must stand out somehow. This is normally done using color contrast and a specific hierarchy. Pinterest Pinterest, for example, offers two ways to register visitors. Pinterest, which can be accessed via Facebook or via e-mail, can easily obtain information thanks to users. In this way, it can create a design that attracts the attention of customers. Besides color and placement, CTA design also plays an important role. The square corners that attract the eyes, focus and arouse attention trigger the need to look at something while looking at the surrounding sections. Rectangular CTA buttons should have curved edges to keep their relevance to the place alive. See A / B test results for CTA buttons below. Color and button-shaped apps both changed and resulted in a 35.81% increase in conversions.

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